Post by account_disabled on Mar 5, 2024 6:47:59 GMT
The value chain is a set of many activities that, in turn, create value for customers. These activities are divided into two main categories: primary activities and supporting activities. Primary activities and their types Primary activities are those directly related to the production and delivery of the product or service. They include: Internal logistics: processes of reception, storage and distribution of raw materials and resources. Operations: transformation of raw materials into final products or services. External logistics : storage and distribution of products or services to customers. Marketing and sales: promotion and sale of products or services. After-sales service: support and customer service after the purchase. Support activities and their types Support activities are those whose mission is to support and improve the efficiency and effectiveness of primary activities. They include: Company infrastructure: management, planning and control systems. Human resources management: recruitment, training and development of personnel. Technological development: research, development and innovation in products, processes and services. Purchasing: acquisition of raw materials, resources and services necessary for primary activities. Value chain diagram It is key to represent the value chain in a diagram , there you will be able to visualize how the primary and support activities interact and relate.
This scheme serves to identify points of improvement and optimization in the process , something that can lead to greater efficiency and profitability. A typical value chain scheme includes the primary activities in the center and the supporting activities around them, connected to each other by arrows indicating relationships and the flow of information, resources and value. This way, you can analyze how each activity contributes to the final result and evaluate if there are opportunities to improve the way it is carried out. Value chain example: Apple Everything is better with an example . No? Let's take a look at an easy-to-see and quite illustrative case, Apple , one of the most successful and recognized companies in the world. Primary activities at Apple Internal logistics: Apple works with numerous component and raw material suppliers around the world, ensuring that its products have the best Chile Mobile Number List materials and technologies available. Operations: The production of Apple devices, such as iPhones and iPads, takes place in specialized factories, where they are assembled and tested with precision and quality. External logistics: They distribute their products through a wide network of physical and online stores, also through partners and authorized distributors around the world (Rosellimac, is an example). Marketing and sales : Apple is also known for its marketing campaigns, which are quite creative and effective, usually generating a lot of interest and demand for its products. Additionally, its stores offer a unique and customer-focused shopping experience.
The company is known for providing exceptional customer service through its technical support, warranties, and repair programs. Support activities at Apple Company Infrastructure: Apple has a strong management structure and planning systems that allow it to efficiently coordinate its activities around the world. Human resource management: Apple invests in the recruitment, training and development of its employees, ensuring that it has a highly qualified and motivated team. Technological development: Innovation is fundamental to Apple's success, and the company devotes significant resources to the research and development of new technologies and products. Purchasing: Apple establishes strategic relationships with its suppliers and works closely with them to ensure the quality and availability of components necessary for its products. You've seen? Analyzing Apple's value chain, we have seen how primary and supporting activities work together to create such innovative and high-quality products that generate value for its customers. Key to the success and sustained growth of companies. I promised you that it was going to be simple, although perhaps I have gone into a little more detail than necessary, better than it being missing. Ready to apply everything you've seen here to your business? Have you learned something new with this content? On YouTube we also have content created with love so you can continue mastering your sales techniques. Download the FindThatLead Chrome Extension to find emails in a very simple way . Take advantage and put your LinkedIn now to generate leads on autopilot with our Scrab.in Extension.
This scheme serves to identify points of improvement and optimization in the process , something that can lead to greater efficiency and profitability. A typical value chain scheme includes the primary activities in the center and the supporting activities around them, connected to each other by arrows indicating relationships and the flow of information, resources and value. This way, you can analyze how each activity contributes to the final result and evaluate if there are opportunities to improve the way it is carried out. Value chain example: Apple Everything is better with an example . No? Let's take a look at an easy-to-see and quite illustrative case, Apple , one of the most successful and recognized companies in the world. Primary activities at Apple Internal logistics: Apple works with numerous component and raw material suppliers around the world, ensuring that its products have the best Chile Mobile Number List materials and technologies available. Operations: The production of Apple devices, such as iPhones and iPads, takes place in specialized factories, where they are assembled and tested with precision and quality. External logistics: They distribute their products through a wide network of physical and online stores, also through partners and authorized distributors around the world (Rosellimac, is an example). Marketing and sales : Apple is also known for its marketing campaigns, which are quite creative and effective, usually generating a lot of interest and demand for its products. Additionally, its stores offer a unique and customer-focused shopping experience.
The company is known for providing exceptional customer service through its technical support, warranties, and repair programs. Support activities at Apple Company Infrastructure: Apple has a strong management structure and planning systems that allow it to efficiently coordinate its activities around the world. Human resource management: Apple invests in the recruitment, training and development of its employees, ensuring that it has a highly qualified and motivated team. Technological development: Innovation is fundamental to Apple's success, and the company devotes significant resources to the research and development of new technologies and products. Purchasing: Apple establishes strategic relationships with its suppliers and works closely with them to ensure the quality and availability of components necessary for its products. You've seen? Analyzing Apple's value chain, we have seen how primary and supporting activities work together to create such innovative and high-quality products that generate value for its customers. Key to the success and sustained growth of companies. I promised you that it was going to be simple, although perhaps I have gone into a little more detail than necessary, better than it being missing. Ready to apply everything you've seen here to your business? Have you learned something new with this content? On YouTube we also have content created with love so you can continue mastering your sales techniques. Download the FindThatLead Chrome Extension to find emails in a very simple way . Take advantage and put your LinkedIn now to generate leads on autopilot with our Scrab.in Extension.