Post by account_disabled on Jan 8, 2024 4:05:33 GMT
ArticlesSocial Media MarketingSocial Selling Written by Julie Atherton LinkedIn continues to be the most successful B2B social media platform, with over 950 million members and 63 million companies listed on the platform. They’re all using it for everything from recruitment to personal and company brand building and social selling. No doubt, you and your business are also on LinkedIn, but how do you stand out and how do you ensure you’re putting your time and money into activities that will have the biggest impact? In this article, we will provide 5 great tips to help you use LinkedIn effectively to boost brand awareness and increase reach. Tip 1 – Save time with new LinkedIn tools LinkedIn has introduced a number of new features and tools to save time and maximize your performance on the network.
We all know that time is precious so anything that can help you to post in a few clicks and increase your reach is worth trying out. WhatsApp Number The latest LinkedIn features you can take advantage of include: Scheduled posts – You can schedule posts for free and choose a future time and date for them. This means posts can be created in batches at times that suit you and on a day or time that works best for your audience. Company pages can follow each other – Following is no longer restricted to just members: companies can now follow each other and LinkedIn will recommend Pages for your business to follow. This feature is great for keeping an eye on competitors and creating a feed of your clients/customers pages to support their activity more easily. Suggested posts in the feed –
You may have seen content popping into your feed as Suggested or You Might Like. This is LinkedIn’s TikTok-style algorithm alerting you to topics, people and businesses it thinks will interest you. It’s a great way to keep up to date and see new ideas or trends with little effort. Why Choose DMI? Tip 2 – Mix up media with video and audio We all know that video is an integral part of your social media content but how do you ensure your videos hit the sweet spot? Recent research from VidMod analyzed almost 10k LinkedIn video posts and has plenty of insights to help you maximize your video creation efforts. You can check out the full report, but my personal favorites are: