Post by sumaiyasumi8855 on Oct 30, 2024 4:27:45 GMT
This month, the Raiola Marketing Conference was held in A Coruña . This event has been held since 2017 and is the benchmark for this sector in Galicia.
The Elogia SEO team did not want to miss out and took advantage of this opportunity to catch up on the latest trends in SEO, as well as to gain ideas about the rest of the digital marketing disciplines.
In today's article bulk sms marketing
we tell you some of the lessons we learned from the Raiola Marketing Conference 2022.
SEO Report Automation
One of the reminders we took away from the Raiola Marketing Conference 2022 is the importance of automating SEO reports , setting up automated dashboards in which, through data sources such as Google Search Console, Analytics, Ahrefs, Semrush or PageSpeed, and with data extraction tools such as Screaming Frog, we can analyze in a very visual way the main web positioning factors and, from there, extract the areas of improvement to be implemented. In this way, we will be able to dedicate more time to defining objectives and optimizing the different actions.
At Elogia, in fact, we have several self-developed tools that support this operational vision: Radia or Mercator help us to ensure that specialists dedicate their operational time to relevant strategy and innovation tasks that drive the business, and leave quantitative data analysis, source crossing, and automated reporting tasks in the hands of technology.
This vision helps us to make each client investment more efficient and profitable in terms of qualitative time dedication by the agency. This point has been very interesting for us, giving us the opportunity to review, learn about, and research new ways to push this methodology.
One of the keys that we recommend for carrying out these analyses is the segmentation , either strategic, technical or tactical, of the most important SEO points, in order to establish priorities. In addition, the clustering by patterns of the different URLs of a project is also very useful, for example, at the level of indexability, status codes, content extension, internal linking, etc.
The importance of storytelling in SEO
Another of the topics covered in this edition of RMC222 was storytelling , which, as its name suggests, is a marketing technique used to tell stories, and one of the fundamental pillars that form part of content SEO.
If you still don't know what we mean when we talk about storytelling, we'll give you a brief summary: This tactic focuses on establishing an emotional connection between brands and customers, since, as we all know, people tend to make decisions based on their emotions. Good storytelling not only pushes the customer towards our brand, but also helps to increase our reputation and our top of mind, since a good story will always be much more remembered than a fact told in isolation.
The reality is, therefore, that if you do not tell the story of your brand, you do not exist , and so, in order to do it in the best possible way, we must ask ourselves a series of questions:
Why do we want to tell it?
What values do we want to share?
Who are we writing it for?
How and where do we want to publish it?
It is very important to focus on what your product or service offers and what your brand is doing to help users improve their quality of life. We must bear in mind that brands usually sell us solutions to external problems, but people want to buy solutions to internal problems. Therefore, it is essential to create arguments that define what problems we solve and what differentiates us from others.
The final product, that is, what we sell, has no meaning without the customer. They are the ones who experience it and, therefore, they themselves will be part of the story we want to tell.
How Storytelling can help improve your SEO ranking
As we have already said, users like good stories and, as we all know, Google rewards content that is made by and for users. Therefore, if we manage to create good storytelling that attracts users to our website, there is no doubt that we will benefit greatly from the search engine.
A good story will increase the time users spend on our page, which in turn will reduce the bounce rate. These two factors will help improve our SEO positioning.
Furthermore, as we already know, another factor that positively influences SEO positioning is the ability of this content to be shared. Hence the importance of creating an emotional story that users want to share. How many of us have shared, for example, Christmas lottery ads?
When a page receives many visits through other sites, the algorithm understands that said content is very relevant and, therefore, will position it better in search engines, thus appearing above other pages.
How to create successful profiles on social networks
Succeeding on social media today is not as easy as it seems. It is not just a matter of opening an account and posting, but to achieve attractive social media profiles you need to focus on a number of key points:
Conduct an analysis of the sector, trends, social media audit and brand reputation (social channels used by the competition, what name and keywords they attack, what they have in reels and highlights, what formats they usually use in their publications, metrics, etc.).
Identify your audience to know what they might be interested in. Generic messages don't connect with anyone.
Define the essence of the brand: values, tone of voice and brand personality, to know what we want to convey.
Establish communication territories, specific themes that follow clear objectives. Because the important thing is to attract and retain. It is here, and not before, when we start with the content. The mistake is that we often start here.
Prepare the visual source: photography and video.
Create a content calendar based on everything seen above, which can be flexible and adaptable, to detect opportunities and turn them into actions, and even turn crises into opportunities to differentiate yourself.
Interaction and community management , which we sometimes forget!
Analyze all the data we obtain and optimize if necessary.
In addition, something that made us especially excited about this edition of the Raiola Marketing Conference is that they used the success story of Plátano Melón , one of our clients, as an example.
If you also want your social media to become a success story, don't hesitate to follow each of the steps we have explained to you. And also, if you want to know what the social media trends are in 2022, here is another article where you can describe them all.
Praise and Raiola Marketing Conference
These were just some of the topics discussed at the Raiola Marketing Conference, an event to which we will undoubtedly return next year to continue learning about all the trends in the sector.
The Elogia SEO team did not want to miss out and took advantage of this opportunity to catch up on the latest trends in SEO, as well as to gain ideas about the rest of the digital marketing disciplines.
In today's article bulk sms marketing
we tell you some of the lessons we learned from the Raiola Marketing Conference 2022.
SEO Report Automation
One of the reminders we took away from the Raiola Marketing Conference 2022 is the importance of automating SEO reports , setting up automated dashboards in which, through data sources such as Google Search Console, Analytics, Ahrefs, Semrush or PageSpeed, and with data extraction tools such as Screaming Frog, we can analyze in a very visual way the main web positioning factors and, from there, extract the areas of improvement to be implemented. In this way, we will be able to dedicate more time to defining objectives and optimizing the different actions.
At Elogia, in fact, we have several self-developed tools that support this operational vision: Radia or Mercator help us to ensure that specialists dedicate their operational time to relevant strategy and innovation tasks that drive the business, and leave quantitative data analysis, source crossing, and automated reporting tasks in the hands of technology.
This vision helps us to make each client investment more efficient and profitable in terms of qualitative time dedication by the agency. This point has been very interesting for us, giving us the opportunity to review, learn about, and research new ways to push this methodology.
One of the keys that we recommend for carrying out these analyses is the segmentation , either strategic, technical or tactical, of the most important SEO points, in order to establish priorities. In addition, the clustering by patterns of the different URLs of a project is also very useful, for example, at the level of indexability, status codes, content extension, internal linking, etc.
The importance of storytelling in SEO
Another of the topics covered in this edition of RMC222 was storytelling , which, as its name suggests, is a marketing technique used to tell stories, and one of the fundamental pillars that form part of content SEO.
If you still don't know what we mean when we talk about storytelling, we'll give you a brief summary: This tactic focuses on establishing an emotional connection between brands and customers, since, as we all know, people tend to make decisions based on their emotions. Good storytelling not only pushes the customer towards our brand, but also helps to increase our reputation and our top of mind, since a good story will always be much more remembered than a fact told in isolation.
The reality is, therefore, that if you do not tell the story of your brand, you do not exist , and so, in order to do it in the best possible way, we must ask ourselves a series of questions:
Why do we want to tell it?
What values do we want to share?
Who are we writing it for?
How and where do we want to publish it?
It is very important to focus on what your product or service offers and what your brand is doing to help users improve their quality of life. We must bear in mind that brands usually sell us solutions to external problems, but people want to buy solutions to internal problems. Therefore, it is essential to create arguments that define what problems we solve and what differentiates us from others.
The final product, that is, what we sell, has no meaning without the customer. They are the ones who experience it and, therefore, they themselves will be part of the story we want to tell.
How Storytelling can help improve your SEO ranking
As we have already said, users like good stories and, as we all know, Google rewards content that is made by and for users. Therefore, if we manage to create good storytelling that attracts users to our website, there is no doubt that we will benefit greatly from the search engine.
A good story will increase the time users spend on our page, which in turn will reduce the bounce rate. These two factors will help improve our SEO positioning.
Furthermore, as we already know, another factor that positively influences SEO positioning is the ability of this content to be shared. Hence the importance of creating an emotional story that users want to share. How many of us have shared, for example, Christmas lottery ads?
When a page receives many visits through other sites, the algorithm understands that said content is very relevant and, therefore, will position it better in search engines, thus appearing above other pages.
How to create successful profiles on social networks
Succeeding on social media today is not as easy as it seems. It is not just a matter of opening an account and posting, but to achieve attractive social media profiles you need to focus on a number of key points:
Conduct an analysis of the sector, trends, social media audit and brand reputation (social channels used by the competition, what name and keywords they attack, what they have in reels and highlights, what formats they usually use in their publications, metrics, etc.).
Identify your audience to know what they might be interested in. Generic messages don't connect with anyone.
Define the essence of the brand: values, tone of voice and brand personality, to know what we want to convey.
Establish communication territories, specific themes that follow clear objectives. Because the important thing is to attract and retain. It is here, and not before, when we start with the content. The mistake is that we often start here.
Prepare the visual source: photography and video.
Create a content calendar based on everything seen above, which can be flexible and adaptable, to detect opportunities and turn them into actions, and even turn crises into opportunities to differentiate yourself.
Interaction and community management , which we sometimes forget!
Analyze all the data we obtain and optimize if necessary.
In addition, something that made us especially excited about this edition of the Raiola Marketing Conference is that they used the success story of Plátano Melón , one of our clients, as an example.
If you also want your social media to become a success story, don't hesitate to follow each of the steps we have explained to you. And also, if you want to know what the social media trends are in 2022, here is another article where you can describe them all.
Praise and Raiola Marketing Conference
These were just some of the topics discussed at the Raiola Marketing Conference, an event to which we will undoubtedly return next year to continue learning about all the trends in the sector.