Post by account_disabled on Mar 13, 2024 6:02:29 GMT
DAZN launches DAZN Media to manage media partnerships and advertising on the digital platform Almost a year has now passed since the launch of DAZN , a streaming platform dedicated to sporting events from all over the world, which can be viewed simply by having an Internet connection. But the digital platform also opens up to the advertising world at the same time, launching DAZN Media , the new platform useful for managing sponsorships and online advertising. As always we talk about it in Pop Up Magazine! The news from DAZN Media Sports video platform DAZN has launched a new entity called DAZN Media in the Asian market to manage global media partnerships, sponsorships and advertising on its platform.
An off-platform network called DAZN+ was also created together with DAZN Media , which Find Your Phone Number aims to aggregate the reach of its owned media platforms, including Goal, Sporting News and DAZN Player (formerly ePlayer), social channels, influencers, talent, and so on. This new platform will also manage the commercial inventory of Goal, Sporting News and DAZN Player. As stated by Andy Jackson, vice president of Asia at DAZN Media: “We are very pleased to introduce the DAZN+ ecosystem to brands in Southeast Asia, presenting them with new and innovative opportunities to engage sports fans at scale in the region through insight-driven content campaigns or highly targeted mass media executions ”.
In short, a way of generating revenue through advertising, divided according to the country and region to which it belongs, for an increasingly personalized target. The platform previously spoke to The Drum about its ambitions to become “the world's largest and most significant sports broadcaster” . It has since expanded to the United States and signed Juventus player, Cristiano Ronaldo , as a brand ambassador. DAZN, at least in Italy, is in a transition phase, but is slowly managing to establish itself on the market, cooperating with the other television broadcaster Sky for the broadcast of live sporting events and we are convinced that it is only the beginning of a an increasingly downhill road for the brand, which has clear ideas about its near future.
An off-platform network called DAZN+ was also created together with DAZN Media , which Find Your Phone Number aims to aggregate the reach of its owned media platforms, including Goal, Sporting News and DAZN Player (formerly ePlayer), social channels, influencers, talent, and so on. This new platform will also manage the commercial inventory of Goal, Sporting News and DAZN Player. As stated by Andy Jackson, vice president of Asia at DAZN Media: “We are very pleased to introduce the DAZN+ ecosystem to brands in Southeast Asia, presenting them with new and innovative opportunities to engage sports fans at scale in the region through insight-driven content campaigns or highly targeted mass media executions ”.
In short, a way of generating revenue through advertising, divided according to the country and region to which it belongs, for an increasingly personalized target. The platform previously spoke to The Drum about its ambitions to become “the world's largest and most significant sports broadcaster” . It has since expanded to the United States and signed Juventus player, Cristiano Ronaldo , as a brand ambassador. DAZN, at least in Italy, is in a transition phase, but is slowly managing to establish itself on the market, cooperating with the other television broadcaster Sky for the broadcast of live sporting events and we are convinced that it is only the beginning of a an increasingly downhill road for the brand, which has clear ideas about its near future.