Post by account_disabled on Mar 7, 2024 8:24:01 GMT
The products, i.e. what is produced in a company, the "what" , i.e. what, again according to Sinek, 100% of companies are aware of, the conditions and situations of use of the products (we can also consider these to be included in product communication). processes : how products and services are made and distributed, the processes often correspond to the customer value proposition or unique selling proposition the company as a workplace (Employer Branding) the brand's commitment to social or environmental themes and issues, or its Corporate Social Responsibility .
Choose the appropriate channel If we have Greece Telegram Number Data chosen the right story, this alone is not enough to make corporate storytelling effective, in fact the type of content chosen to convey it and the means to distribute it are also decisive. For example, you can decide to use: visual storytelling , through the creation of images and more often videos (video storytelling) to tell the stories of the Brand and then convey them on traditional channels such as TV or streaming platforms such as Netflix and similar. An example in this sense comes from January 22, 1984, when Apple launched the Apple 1984 commercial, broadcast on television during the third quarter of the Super Bowl. But many other companies do storytelling on television of this type.
Barilla or Amazon are another example. You can find other interesting examples in our article that talks about visual content marketing . the podcast , if we are talking about corporate storytelling, more precisely branded podcasts . Any examples? Extra Podcast by Molinari “Extra, like extra-ordinary. Out of the norm. An unconventional interview, an informal chat between Emiliano Colasanti and an extra-terrestrial of Italian music.” or That Turning Point That by MINI: 7 stories of people who went against the grain, to position the Mini Electric according to those values of courage, diversity, audacity, etc.
Choose the appropriate channel If we have Greece Telegram Number Data chosen the right story, this alone is not enough to make corporate storytelling effective, in fact the type of content chosen to convey it and the means to distribute it are also decisive. For example, you can decide to use: visual storytelling , through the creation of images and more often videos (video storytelling) to tell the stories of the Brand and then convey them on traditional channels such as TV or streaming platforms such as Netflix and similar. An example in this sense comes from January 22, 1984, when Apple launched the Apple 1984 commercial, broadcast on television during the third quarter of the Super Bowl. But many other companies do storytelling on television of this type.
Barilla or Amazon are another example. You can find other interesting examples in our article that talks about visual content marketing . the podcast , if we are talking about corporate storytelling, more precisely branded podcasts . Any examples? Extra Podcast by Molinari “Extra, like extra-ordinary. Out of the norm. An unconventional interview, an informal chat between Emiliano Colasanti and an extra-terrestrial of Italian music.” or That Turning Point That by MINI: 7 stories of people who went against the grain, to position the Mini Electric according to those values of courage, diversity, audacity, etc.