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understand users and improve CX?4 ways to improve UX through efficient Service Design by WOW! Customer Experience | Nov 22, 2022 | service design | 0 Comments improve the UX of an Efficient Service Design User Experience brings us closer and closer to what people are really looking for in products and services. Thanks to research, analysis, design and constant iteration, both businesses and consumers find a new way to relate to their needs and meet objectives. And how is Service Design related to UX to optimize processes and results? Here we tell you 4 ways to improve UX through efficient Service Design. The way we present services or products counts. Everything is related to each other so that people's final experience is what they were looking for. From a Service Design perspective , the design is strategic and takes into account the different actors: clients, users, areas or departments of a company involved in a process, employees, suppliers, contact centers and much more. The holistic gains strength and becomes a great point of reference to propose all kinds of solutions that, of course, focus on the needs of people (all people).
If we talk about improving UX , we also focus on people, although delving into them and their needs, and not something more comprehensive. The experience, in this case, is the user's own, that is, while a user experience designer focuses on a specific touch point, a service designer takes the entire set into account. The importance of people-centered disciplines Focusing on people has its benefits, and that is what disciplines that focus on the needs of users do when creating products Buy Bulk SMS Service and services. When creating applications, web pages, points of sale, customer service channels, chatbots, etc., user-centered design disciplines take center stage. And what is user-centered design ? It is an iterative design process in which designers emphasize the target audience and their needs throughout the design process. To achieve this, some research and design techniques are taken into account to create usable, accessible and scalable products over time. Likewise, during user-centered design, designers use research methods and tools, such as surveys or interviews and, sometimes, Design Thinking . 4 ways to improve UX through Service Design Would you like to improve the User Experience through good Service Design? Here we give you some keys to do it.
Research users to obtain accurate information All knowledge is born from a search, and research is the basis for knowing much more about something. In Service Design, research is key to addressing problems, causes and solutions, just as it is in UX. In this sense, there are several ways in which companies and designers search for the correct information obtained first-hand: Usability tests that evaluate the possible success of a product. It is tested in real users who have similar characteristics to the user personas of each project, and provide companies with accurate information about how people use a product or service, and how it works for that user. These tests can be in-person or remote and the results are highly useful. User interviews to obtain data and analyze it. They generally involve having a group of users navigate through an existing site or product, while team members observe, take notes, and then draw conclusions to determine whether or not the service meets expectations. Like tests, these interviews can be in-person or remote. Online surveys , to improve UX since they are a very good way to collect data from a broader audience than in interviews.